3D Service Platform for Online Shopping and Events
Design Fest is a 3D online service platform for experiental consuption and virtual customer interaction. It is a 3D gaming environment providing shopping and event space for Finnish design products. Tightly connected to social media channels, Design Fest makes consuming online an exciting experience for visitors and and allows a rich interaction with the customers for the companies.
The goal of the service is to offer an active and dynamic surrounding for companies to communicate about their brands globally and in multiple ways, and for consumers to have an active role in creating brand experience. Contents of the service comprise of brand presentations and series of events, competitions and games. Social media is an essential part of the content of the service. With special data gathering and analysing feature customer experiences become measurable and give the companies unique advantage to execute selling activities and plan their marketing strategies.
The project is funded by Tekes – the Finnish Funding Agency for Innovation
user research, participatory design workshops, concept development, wireframing, lo-fi interactive prototype, usability testing, information architecture, visual style concept
© 2016 made with <3 by Ferhat Sen. All rights reserved.