Design Fest

3D Service Platform for Online Shopping and Events


Project Description

Design Fest is a 3D online service platform for experiental consuption and virtual customer interaction. It is a 3D gaming environment providing shopping and event space for Finnish design products. Tightly connected to social media channels,  Design Fest makes consuming online an exciting experience for visitors and and  allows a rich interaction with the customers for the companies.

The goal of the service is to offer an active and dynamic surrounding for companies to communicate about their brands globally and in multiple ways, and for consumers to have an active role in creating brand experience. Contents of the service comprise of brand presentations and series of events, competitions and games. Social media is an essential part of the content of the service. With special data gathering and analysing feature customer experiences become measurable and give the companies unique advantage to execute selling activities and plan their marketing strategies.

The project is funded by Tekes – the Finnish Funding Agency for Innovation

Project Details

  • Role

    UX Design
  • Date

    2011-2012
  • Client

    Innofactor Software Oy

Final render, Homepage Day

Final render, Homepage Day

Final render, Brand Island Day

Final render, Brand Island Night

Final render, Product Tent Day

Final render, Product Tent Night

Design Process

user research, participatory design workshops, concept development, wireframing, lo-fi interactive prototype, usability testing, information architecture, visual style concept

Participatory design workshop for concept development

Participatory design workshop for concept development

Participatory design workshop for concept development

Moodboard containing Finnish design brands and products

Moodboard containing Finnish design brands and products

Selected initial concept sketch

Interface sketch for interactive prototype testing, homepage

Interface sketch for interactive prototype testing, top menu

Interface sketch for interactive prototype testing, brand island

User testing with interactive prototype

Layout guidelines 

Information architecture for the front-end development

UI with initial 3D renders

UI with initial 3D renders

UI with initial 3D renders

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